Engage.

Use video to entertain, inform and attract existing and potential customers.

Video on Desktop Computer Screen

Why Video Content?

It’s effective

51.9% of marketing professionals worldwide name video as the type of content with the best ROI and Shoppers who view video are 1.81x more likely to purchase than non-viewers

Adobe.com

It’s social

All major social media networks now include video integrated natively in their feeds. Visual content is more than 40x more likely to get shared on social media than other types of content

Bufferapp.com

Between April 2015 and November 2015, the amount of average daily video views on Facebook doubled from 4 billion video views per day to 8 billion.

Techcrunch.com

It’s mobile

46% of all video plays in the 4th quarter in 2015 were on smartphones or tablets, and video was 55% of total mobile data traffic in 2015.
68% of people share the videos that they watch on their smartphones

Boldcontentvideo.com

How to create effective video content?

It’s about frequency and consistency of story.

Think of your video strategy as a TV show rather than a TV ad or feature movie. Give all your videos a strong, recognisable identity.

Keep it simple.

Most viewers will have a low attention span, and be in locations with a lot of distractions.

Make it visual.

Most viewers will watch your video without sound enabled. Show don’t tell. Use captions and graphics as much as possible.

Make it about the viewer.

Give the viewer something of value, either information or entertainment. Give your viewer a reason to stay.

Video Services

Grit can provide end-to-end services for anything from a one of video to a fully integrated ongoing branded content series.

Concept Generation

Scriptwriting

Pre-production

Production Services

Post-production

Animation

Trafficking

Social Media Management

Example campaigns

Contact us for more information on how we can help you reach more customers.

+61 9827 8087

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