51.9% of marketing professionals worldwide name video as the type of content with the best ROI and Shoppers who view video are 1.81x more likely to purchase than non-viewers
All major social media networks now include video integrated natively in their feeds. Visual content is more than 40x more likely to get shared on social media than other types of content
Between April 2015 and November 2015, the amount of average daily video views on Facebook doubled from 4 billion video views per day to 8 billion.
46% of all video plays in the 4th quarter in 2015 were on smartphones or tablets, and video was 55% of total mobile data traffic in 2015.
68% of people share the videos that they watch on their smartphones
Think of your video strategy as a TV show rather than a TV ad or feature movie. Give all your videos a strong, recognisable identity.
Most viewers will have a low attention span, and be in locations with a lot of distractions.
Most viewers will watch your video without sound enabled. Show don’t tell. Use captions and graphics as much as possible.
Give the viewer something of value, either information or entertainment. Give your viewer a reason to stay.
Grit can provide end-to-end services for anything from a one of video to a fully integrated ongoing branded content series.