15 Oct Techcomp. A new brand for the world.
GRIT recently designed and developed a new brand for Techcomp, a leading international manufacturer and distributor of analytical instruments, life science equipment and laboratory instruments.
With the Head Office based in Hong Kong, Techcomp is dual-listed on the Singapore and Hong Kong exchanges. The brief required a new brand that could work across the Techcomp network of China, South Asia, South East Asia, India, Europe, and the Americas for both customers, internal stakeholders and others alike. The final output for this stage of the design process included the new brand and the brand elements and a Style Guide, for all the major marketing components, that approved personnel could work with, anywhere in the world.
Whilst working to the brief, we were able to ensure the design appealed to the customers and potential customers, employees, partners and the broader investor market.
Techcomp is a smart, clever and progressive company and GRIT is honoured to be a partner in its international growth and success.