Taking the new Ghostworks books to the world

Taking the new Ghostworks books to the world

GRIT produced a social media campaign using social video ads for our client XOUM to launch the new fantastically creepy Ghostworks books from the successful author James Lee.

We developed all the video ads for Facebook and Youtube and also did the demographic media buying across those channels. The campaign designed to appeal to parents, and grandparents, to buy for young readers, was considered a success.

Mark Gandolfo
Mark Gandolfo
mark@gritcomms.com.au