Build awareness of the HiSense brand and products as part of its promotion of the Australian Open Tennis Sponsorship.
Two Facebook promotional campaigns for Hisense to build brand awareness, and encourage sales across the range of Hisense products. Each campaign ran for approximately 6 weeks.
Customers could enter the competition after purchasing specific Hisense products to claim Jacobs Creek wines or win tickets to the Australian Open.
The campaign was enormously successful in driving people to the Hisense Facebook page and actually caused a direct, measurable uptick in sales of Wine Coolers.
Sport and entertainment go hand in hand and people will get involved and connect with a brand if it shows it is relevant to the customer and their needs, not just with the brand itself, but other brand/products that can be associated with it.