Crumpler announced itself as a creative travel brand through a series of irreverent marketing campaigns. In 1995, you couldn’t cycle around Melbourne’s bike paths without seeing the now iconic Crumpler logo spray painted across the paths and being worn by the groovy generation. Now an international brand, the products are proudly sold across the globe.
Grit has recently developed the Crumpler brand book to help take the brand into new markets, along with a series of 30 product videos and much more for this iconic and internationally successful Australian company.
February 23, 2016