Kicking more goals for DLUX on Facebook

We recently ran a “Win a Scarf’ Social Media competition on Facebook to drive more sign ups to the DLUX email list. DLUX markets luxury scarves, along with baby and living products, primarily to women.

The results were amazing with 44,000+ people in the selected target group viewing the campaign over a two week period, and 100 new people signing up to the email newsletter… over 220 people liked the page, with many comments about the competition, all of course favourable.

Page likes were up up approx 120 on the previous period.

That’s a great start and certainly achieved more sign ups in this very busy fashion market, and beat the target.

And that is certainly what we set out to do every time at GRIT… beat the target by kicking more goals.

Andrew Boal
andrew@boal.com.au