Ecommerce gives you access to potential customers anywhere in the world, at any time of day or night. A strong online ecommerce store and strategy can mean your store or business is no longer constrained by a physical location or even your company size.
But it’s not as simple as putting a catalogue of your products online and sitting back waiting for the money to roll in. An online store takes as much nurturing and promoting as a bricks and mortar storefront. Online commerce has its own unique challenges when it comes to marketing, fulfilment and security. And those challenges can quite often be moving goalposts.
SSL is essential for protecting your website, even if it doesn’t handle sensitive information like credit cards. It provides privacy, critical security and data integrity for both your websites and your users’ personal information.
Having SSL installed on your website creates a greater level of trust in your site, and therefore your business. Your customers will see the familiar ‘green padlock’ on your website showing them that all information that they provide is encrypted.
SSL is almost always required by any third-party payment gateways and is compulsory for your business to comply with PCI requirements.
Grit can provide the right level of SSL certificate and undertake all installation.
If your business intends to sell any products or services online, your website needs an ecommerce solution that can handle product and service display and purchasing.
Ecommerce functionality not only allows you to sell products, it can enable your business to sell subscriptions, memberships and digital downloads as well.
Payment gateways allow you to accept credit card payments via your website. We highly recommend using a third-party gateway to accept payments, as this greatly reduces your security responsibilities due to the fact that your site doesn’t need to handle or store sensitive credit card information.
Third-party payment gateways are available in a range of forms, from online only gateways such as PayPal, Stripe, Square, eWay to gateways from the major banks such as CommBank, ANZ, Westpac etc.
Grit can help you choose which gateway is right for your business and implement the system into your site.
Coupons are a fantastic way to incentivise customers to shop on your site. Coupons can drive sales, reward loyalty, attract new customers and reactivate lapsed customers.
Coupons can also be customised to allow you to track the effectiveness of your advertising efforts with a level of granularity down to individuals.
Grit can setup the right coupon system for your business and help you devise a coupon strategy to maximise return vs investment.
Setting up an ecommerce solution’s products can be a large and daunting task, especially initially. Quite often just the sheer volume of products needing to be uploaded, optimised and checked can take up many, many man-hours.
Product population involves more than just uploading product information, pictures and prices. All products should be populated in a way that is easy to navigate, attractive and easy to view and in a manner that optimises the products search presence.
Product population can be further complicated by multiple individual product variations such as sizes and colours together with multiple shipping options and volume price differences.
Grit can install connectors to your e-commerce platform that simplify the process. Whether building a spreadsheet into the system or connecting to an existing stock management platform. If those solutions are still too onerous, then Grit can do all the product population for you.
There is a vast range of additional components that may need to be implemented for your specific business.
From postage calculators, member only portals, store finders to chat bots or gift certificates – Grit can setup the right extension to your e-commerce platform or even build a custom solution for you if need be.